Poor reception : misunderstanding and forgetting broadcast news /
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| Author / Creator: | Gunter, Barrie |
|---|---|
| Imprint: | Hillsdale, N.J. : L. Erlbaum Associates, 1987. |
| Description: | xiv, 366 p. : ill. ; 23 cm. |
| Language: | English |
| Series: | Communication Communication (Hillsdale, N.J.) |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/823767 |
Table of Contents:
- Preface
- Acknowledgments
- 1. The Growth of Television News
- 2. The Reception of Television News
- 3. Locating the Sources of Bad Reception: a Cognitive Research Perspective
- 4. News Awareness and Retention Across the Audience
- 5. Attention to the News
- 6. Story Attributes and Memory for News
- 7. Telling the Story Effectively
- 8. Packaging the Programme
- 9. Picturing the News
- 10. Headlines, Pace, and Recaps
- 11. Scheduling the News
- 12. Improving Understanding
- References
- Index