A requiem for a brand : targeting the new-age consumer /

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Bibliographic Details
Author / Creator:Chanda, Pradip.
Imprint:New Delhi : Roli Books, 2010.
Description:xii, 138 p. ; 23 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8263309
Hidden Bibliographic Details
ISBN:9788174367921
8174367926
Notes:"Lotus Collection."
Includes index.

MARC

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300 |a xii, 138 p. ;  |c 23 cm. 
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500 |a "Lotus Collection." 
500 |a Includes index. 
650 0 |a Brand loyalty  |z India  |v Case studies. 
650 0 |a Brand loyalty  |v Case studies. 
650 0 |a Consumers' preferences  |z India. 
650 0 |a Consumers' preferences.  |0 http://id.loc.gov/authorities/subjects/sh85031496 
650 7 |a Brand loyalty.  |2 fast  |0 http://id.worldcat.org/fast/fst00837881 
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