Alcohol advertising and young people's drinking : representation, reception and regulation /

Alcohol advertising and young people's drinking : representation, reception and regulation /

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Bibliographic Details
Author / Creator:	Gunter, Barrie.
Imprint:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010.
Description:	vii, 241 p. ; 23 cm.
Language:	English
Subject:	Advertising -- Alcoholic beverages. Youth -- Alcohol use. Advertising and youth. Advertising -- Alcoholic beverages. Advertising and youth. Youth -- Alcohol use.
Format:	E-Resource Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8267184

Hidden Bibliographic Details
Other authors / contributors:	Hansen, Anders, 1957- Touri, Maria, 1977-
ISBN:	9780230237537 (hardback) 0230237533 (hardback)
Notes:	Includes bibliographical references and index.

Table of Contents:

Acknowledgements
Notes on Contributors
1. Alcohol Consumption and Youth: Key Issues
2. Alcohol Marketing over the Years
3. Advertising and Alcohol Consumption in Society
4. Alcohol Advertising and Youth Drinking Behaviour
5. Orientations towards Alcohol Advertisements
6. Alcohol Representation at Point of Sale
7. Impact of Alcohol Representation in the Entertainment Media
8. Impact of Alcohol Representation in the News
9. Alcohol Marketing: Research, Regulation and Compliance
Note
References
Index