The media industries and their markets : quantitative analyses /

The media industries and their markets : quantitative analyses /

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Bibliographic Details
Author / Creator:	Badillo, Patrick-Yves, editor.
Imprint:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2010.
Description:	xv, 231 pages : illustrations ; 23 cm
Language:	English
Series:	Applied Econometrics Association series Applied Econometrics Association series.
Subject:	Mass media -- Research. Mass media -- Marketing. Mass media -- Marketing. Mass media -- Research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8287917

Hidden Bibliographic Details
Other authors / contributors:	Lesourd, Jean-Baptiste, editor. Applied Econometrics Association.
ISBN:	9780230277700 0230277705
Notes:	Includes bibliographical references and index.
Summary:	"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--

Description
Summary:	This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
Physical Description:	xv, 231 pages : illustrations ; 23 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9780230277700 0230277705