The media industries and their markets : quantitative analyses /

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Bibliographic Details
Author / Creator:Badillo, Patrick-Yves, editor.
Imprint:Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2010.
Description:xv, 231 pages : illustrations ; 23 cm
Language:English
Series:Applied Econometrics Association series
Applied Econometrics Association series.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8287917
Hidden Bibliographic Details
Other authors / contributors:Lesourd, Jean-Baptiste, editor.
Applied Econometrics Association.
ISBN:9780230277700
0230277705
Notes:Includes bibliographical references and index.
Summary:"This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--

MARC

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260 |a Houndmills, Basingstoke, Hampshire ;  |a New York, NY :  |b Palgrave Macmillan,  |c 2010. 
300 |a xv, 231 pages :  |b illustrations ;  |c 23 cm 
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490 1 |a Applied Econometrics Association series 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction / Patrick-Yves Badillo and Jean-Baptiste Lesourd -- Impediments to a global information society / Robert G. Picard -- Transformation of Internet-based companies' business models : ten years after the dot.com burst / Christophe Garonne and Félix Weygand -- The management of a hybrid broadcasting model : reconciling public and commercial interests / Suzana Zilic Fiser -- The dynamics of media business models : innovation, versioning and blended media / Patrick-Yves Badillo and Dominique Bourgeois -- The dynamics of media concentration : the American experience / Eli M. Noam -- Measuring media concentration for the purposes of ensuring pluralism and diversity / Petros Iosifidis -- Concentration in the French press industry : quanititative analysis / Patrick-Yves Badillo and Jean-Baptiste Lesourd -- The effects of competition on the profitability of European television channels / Juan P. Artero ... [et al.] -- Preference for flat-rate media access fees : a behavioural economics interpretation / Hitoshi Mitomo and Tokio Otsuka -- Explaining prices paid for television ad time : the purchasing profile model / W. Wayne Fu, Hairong Li and Steven S. Wildman -- Advertising media strategies in the film industry / Caroline Elliott and Rob Simmons -- Demand for movies in Europe and the effects of multiplex diffusion / Orietta Dessy and Marco Gambaro -- Quantitative analyses of the media industries and of their markets : concluding comments / Orhan Güvenen. 
520 |a "This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing"--  |c Provided by publisher. 
650 0 |a Mass media  |x Research.  |0 http://id.loc.gov/authorities/subjects/sh85081875 
650 0 |a Mass media  |x Marketing. 
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