Perspectives on fundraising /

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Bibliographic Details
Imprint:	San Francisco : Jossey-Bass, 2010.
Description:	1 online resource (92 p. : ill.)
Language:	English
Series:	New directions for higher education, 1536-0741 ; no. 149 New directions for higher education no. 149
Subject:	Fund raising -- United States. Educational fund raising -- United States. Universities and colleges -- United States -- Finance. Education -- Marketing. Educational planning. Education -- Marketing. Educational fund raising. Educational planning. Fund raising. Universities and colleges -- Finance. United States.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8293518

Hidden Bibliographic Details
Other authors / contributors:	Hodson, J. Bradford. Speck, Bruce W.
ISBN:	0470635711 9780470635711
Notes:	"Spring 2010." Includes bibliographical references and index. Description based on print version record.
Summary:	"The purpose of this issue ... is to offer university administrators ... some perspectives on fundraising that will assist them in building and assessing their institution's private giving operation"--P. 1.
Other form:	Print version: Perspectives on fundraising. San Francisco : Jossey-Bass, 2010 9780470635711

Table of Contents:

Editors' Notes
1. The Growing Role of Private Giving in Financing the Modern University
2. The Foundation-Institution Partnership: The Role of Institutionally Related Foundations in Public Higher Education
3. The Challenge of Funding Fundraising
4. Leading the Way: The Role of Presidents and Academic Deans in Fundraising
5. Determining the Success of Fundraising Programs
6. Integrating Development, Alumni Relations, and Marketing for Fundraising Success
7. Balancing Fundraising in Academic Programs and Intercollegiate Athletics
8. Prospect Development Systems: Empowering Artful Fundraising
9. Recruiting, Training, and Retaining High-Performance Development Teams
Index

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