Chocolate wars : the 150-year rivalry between the world's greatest chocolate makers /
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| Author / Creator: | Cadbury, Deborah. |
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| Edition: | 1st ed. |
| Imprint: | New York : PublicAffairs, c2010. |
| Description: | 1 online resource. |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8294763 |
| Summary: | In the early nineteenth century the major English chocolate firms -- Fry, Rowntree, and Cadbury -- were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations -- while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.<br> <br> Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets. |
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| Item Description: | Description based on print version record. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references (p. 325-333) and index. |
| ISBN: | 1586489259 9781586489250 |
