Transcript proceedings : electronic media and research technologies-IV, coping with the reality of today's media and measurement : an Advertising Research Foundation Key Issues Workshop, New York Marriott Marquis, December 12, 1985.

Transcript proceedings : electronic media and research technologies-IV, coping with the reality of today's media and measurement : an Advertising Research Foundation Key Issues Workshop, New York Marriott Marquis, December 12, 1985.

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Bibliographic Details
Meeting name:	Advertising Research Foundation Key Issues Workshop (1985 : New York, N.Y.)
Imprint:	New York, NY (3 E. 54th St., New York 10022-3180) : The Foundation, c1985.
Description:	174 p. : ill. ; 28 cm.
Language:	English
Subject:	Television advertising -- Research -- United States -- Technological innovations -- Congresses. Cable television advertising -- Research -- United States -- Technological innovations -- Congresses. Advertising media planning -- United States -- Congresses. Advertising media planning. United States. Conference papers and proceedings.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/838863

Hidden Bibliographic Details
Other title:	Electronic media and research technologies-IV. ARF electronic media and research technologies-IV Workshop.
Notes:	Spine title: ARF electronic media and research technologies-IV Workshop. Bibliography: p. 162.

Description
Item Description:	Spine title: ARF electronic media and research technologies-IV Workshop.
Physical Description:	174 p. : ill. ; 28 cm.
Bibliography:	Bibliography: p. 162.