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|b A27 1985a
|
| 082 |
0 |
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|a 659.14/3/0973
|2 19
|
| 111 |
2 |
|
|a Advertising Research Foundation Key Issues Workshop
|d (1985 :
|c New York, N.Y.)
|
| 245 |
1 |
0 |
|a Transcript proceedings :
|b electronic media and research technologies-IV, coping with the reality of today's media and measurement : an Advertising Research Foundation Key Issues Workshop, New York Marriott Marquis, December 12, 1985.
|
| 260 |
0 |
|
|a New York, NY (3 E. 54th St., New York 10022-3180) :
|b The Foundation,
|c c1985.
|
| 300 |
|
|
|a 174 p. :
|b ill. ;
|c 28 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
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|a Spine title: ARF electronic media and research technologies-IV Workshop.
|
| 504 |
|
|
|a Bibliography: p. 162.
|
| 650 |
|
0 |
|a Television advertising
|x Research
|z United States
|x Technological innovations
|x Congresses.
|
| 650 |
|
0 |
|a Cable television advertising
|x Research
|z United States
|x Technological innovations
|x Congresses.
|
| 650 |
|
0 |
|a Advertising media planning
|z United States
|x Congresses.
|
| 650 |
|
7 |
|a Advertising media planning.
|2 fast
|0 http://id.worldcat.org/fast/fst00797876
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 http://id.worldcat.org/fast/fst01204155
|
| 655 |
|
7 |
|a Conference papers and proceedings.
|2 fast
|0 http://id.worldcat.org/fast/fst01423772
|
| 740 |
0 |
1 |
|a Electronic media and research technologies-IV.
|
| 740 |
0 |
1 |
|a ARF electronic media and research technologies-IV Workshop.
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|t Library of Congress classification
|a HF6146.T42A270 1985a
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| 927 |
|
|
|t Library of Congress classification
|a HF6146.T42A270 1985a
|l JRL
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|
