Niche : why the market no longer favours the mainstream - Harkin, James, 1971- (London : Little, Brown, 2011)
Machine generated contents note: 1. Out of the Whale -- 2. Target Practice -- 3. The Mole -- 4. The Hawk -- 5. The New Nesting Places -- 6. Birds of a Feather -- 7. Pigeon-holed -- 8. Cult-ivate.
Includes bibliographical references (p. [236]-239) and index.
Keywords: Market segmentation; Success in business; Market segmentation; Success in business