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|a 87001366
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|a 0805800875 (L. Erlbaum Associates)
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|a 080580143X (L. Erlbaum Associates : pbk.)
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|a HF6107
|b .J32 1987
|
| 082 |
0 |
|
|a 659.13/2
|2 19
|
| 100 |
1 |
|
|a Jacoby, Jacob
|0 http://id.loc.gov/authorities/names/n77018923
|1 http://viaf.org/viaf/59156379
|
| 245 |
1 |
4 |
|a The comprehension and miscomprehension of print communications :
|b an investigation of mass media magazines /
|c Jacob Jacoby, Wayne D. Hoyer ; sponsored by the Advertising Educational Foundation.
|
| 260 |
0 |
|
|a New York, N.Y. :
|b The Foundation ;
|a Hillsdale, N.J. :
|b Distributed by L. Erlbaum Associates,
|c c1987.
|
| 300 |
|
|
|a xvii, 273 p. :
|b ill. ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/n
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/nc
|
| 500 |
|
|
|a Law library's copy has errata slip inserted.
|
| 500 |
|
|
|a Includes indexes.
|
| 504 |
|
|
|a Bibliography: p. 147-154.
|
| 650 |
|
0 |
|a Advertising, Magazine
|0 http://id.loc.gov/authorities/subjects/sh85001184
|
| 650 |
|
0 |
|a Deceptive advertising
|0 http://id.loc.gov/authorities/subjects/sh85001182
|
| 650 |
|
0 |
|a Mass media
|0 http://id.loc.gov/authorities/subjects/sh85081863
|
| 650 |
|
7 |
|a Advertising, Magazine.
|2 fast
|0 http://id.worldcat.org/fast/fst00797929
|
| 650 |
|
7 |
|a Deceptive advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00888983
|
| 650 |
|
7 |
|a Mass media.
|2 fast
|0 http://id.worldcat.org/fast/fst01011219
|
| 700 |
1 |
0 |
|a Hoyer, Wayne D.
|0 http://id.loc.gov/authorities/names/n85346056
|1 http://viaf.org/viaf/54219310
|
| 710 |
2 |
0 |
|a Advertising Educational Foundation (New York, N.Y.)
|0 http://id.loc.gov/authorities/names/n86020399
|1 http://viaf.org/viaf/134948888
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