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|a 1139099833 (electronic bk.)
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|a 9781139099837 (electronic bk.)
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|z 9781107011977
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|z 1107628369 (pbk.)
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|2 bisacsh
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|a HF6146.I58
|b J37 2011
|
| 100 |
1 |
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|a Jansen, Bernard J.
|0 http://id.loc.gov/authorities/names/n2004035762
|1 http://viaf.org/viaf/4321410
|
| 245 |
1 |
0 |
|a Understanding sponsored search :
|b core elements of keyword advertising /
|c Jim Jansen.
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| 260 |
|
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|a Cambridge ;
|a New York :
|b Cambridge University Press,
|c 2011.
|
| 300 |
|
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|a 1 online resource.
|
| 336 |
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
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|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/cr
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| 500 |
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|a Description based on print version record.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 650 |
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0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Internet searching.
|0 http://id.loc.gov/authorities/subjects/sh98006428
|
| 650 |
|
0 |
|a Keyword searching.
|0 http://id.loc.gov/authorities/subjects/sh00001072
|
| 650 |
|
0 |
|a Search engines.
|0 http://id.loc.gov/authorities/subjects/sh00001050
|
| 650 |
|
0 |
|a Branding (Marketing)
|0 http://id.loc.gov/authorities/subjects/sh2007006470
|
| 650 |
|
0 |
|a Consumer behavior.
|0 http://id.loc.gov/authorities/subjects/sh87006429
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|0 http://id.worldcat.org/fast/fst01743755
|
| 650 |
|
7 |
|a Consumer behavior.
|2 fast
|0 http://id.worldcat.org/fast/fst00876238
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00977220
|
| 650 |
|
7 |
|a Internet searching.
|2 fast
|0 http://id.worldcat.org/fast/fst00977289
|
| 650 |
|
7 |
|a Keyword searching.
|2 fast
|0 http://id.worldcat.org/fast/fst00987037
|
| 650 |
|
7 |
|a Search engines.
|2 fast
|0 http://id.worldcat.org/fast/fst01110372
|
| 776 |
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|c Original
|z 9781107011977
|z 1107011973
|z 9781107628366
|z 1107628369
|w (DLC) 2011010612
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| 856 |
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