Understanding sponsored search : core elements of keyword advertising /

Understanding sponsored search : core elements of keyword advertising /

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Bibliographic Details
Author / Creator:Jansen, Bernard J.
Imprint:Cambridge ; New York : Cambridge University Press, 2011.
Description:1 online resource.
Language:English
Subject:
Internet advertising.
Internet searching.
Keyword searching.
Search engines.
Branding (Marketing)
Consumer behavior.
Branding (Marketing)
Consumer behavior.
Internet advertising.
Internet searching.
Keyword searching.
Search engines.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8551484
Hidden Bibliographic Details
ISBN:1139099833 (electronic bk.)
9781139099837 (electronic bk.)
9781107011977
1107011973
9781107628366 (pbk.)
1107628369 (pbk.)
Notes:Description based on print version record.
Includes bibliographical references and index.
Other form:Original 9781107011977 1107011973 9781107628366 1107628369

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