Marketplace advocacy campaigns : generating public support for business and industry /
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| Author / Creator: | Miller, Barbara Manning. |
|---|---|
| Imprint: | Amherst, N.Y. : Cambria Press, c2012. |
| Description: | xvi, 167 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8681093 |
Table of Contents:
- Introduction
- Marketplace advocacy in action
- Issue and marketplace advocacy
- Model of marketplace advocacy influence
- Methods and procedures
- Results
- Discussion
- Conclusions.
