Doing business successfully in China /
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| Author / Creator: | Chung, Mona. |
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| Imprint: | Oxford ; Philadelphia : Chandos Publishing, 2011. |
| Description: | xv, 228 p. : ill. ; 24 cm. |
| Language: | English |
| Series: | Chandos Asian studies series : contemporary trends and issues Chandos Asian studies series. |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8786715 |
| Summary: | Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel. |
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| Physical Description: | xv, 228 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781843345497 1843345498 9781843345480 184334548X 9780857091550 0857091557 |
