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|a 9781118227695 (electronic bk.)
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|a 1118227697 (electronic bk.)
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|a 9781118240588 (electronic bk.)
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|a HF6146.I58
|b G43 2012
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| 100 |
1 |
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|a Geddes, Brad.
|0 http://id.loc.gov/authorities/names/n2010007490
|1 http://viaf.org/viaf/107326277
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| 245 |
1 |
0 |
|a Advanced Google AdWords /
|c Brad Geddes.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Hoboken :
|b John Wiley & Sons,
|c 2012.
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| 300 |
|
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|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|0 http://id.loc.gov/vocabulary/mediaTypes/c
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|0 http://id.loc.gov/vocabulary/carriers/cr
|
| 500 |
|
|
|a DoubleClick Ad Planner: Free Access to Expensive Data.
|
| 504 |
|
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|a Includes index.
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| 505 |
0 |
|
|a Advanced Google AdWords; Contents; Foreword; Introduction; Who Should Read This Book; What You Will Learn; What Is Covered in This Book; The Companion Website; How to Contact the Author; Chapter 1: Understanding Search Theory; The Origins of Google AdWords; The Psychology of Search; Goal Alignment: Google vs. You vs. the Searcher; Best Practices for Applying Search Theory; Chapter 2: Keyword Research; Understanding the Buying Funnel; Understanding Keywords; Discerning Keyword Match Types; Using Negative Keywords; Advanced Organizational Techniques; Taking Control of Your Ad Display.
|
| 505 |
8 |
|
|a Best Practices for Conducting Keyword ResearchChapter 3: Keyword Tools: Extracting Valuable Data from Google; AdWords Keyword Tool; Traffic Estimator; Google Trends; Google Insights for Search; Microsoft Advertising Intelligence; Best Practices for Using Keyword Tools; Chapter 4: Writing Compelling Ads; Do Your Ads Reflect the Search Query?; Writing Effective Ads; Following Google's Editorial Guidelines; Developing Unique Selling Propositions; Distinguishing Features and Benefits; Employing Themes That Get Clicks; Spicing Up Your Ads with Ad Extensions; Following the Law: Trademarks.
|
| 505 |
8 |
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|a The Quest for the Holy Grail of AdvertisingBest Practices for Writing Compelling Ads; Chapter 5: Landing Pages That Convert Searchers into Buyers; Does Your Landing Page Answer the Searcher's Question?; Everything about Destination URLs; Choosing Landing Pages That Increase Conversion Rates; Employing Usability, Trust, and Web Technology; Best Practices for Landing Pages; Chapter 6: Advanced Optimization Techniques; Optimizing for Traffic; Optimizing for Conversions; Best Practices for Advanced Optimization Techniques; Chapter 7: Demystifying Quality Score; What Is Quality Score?
|
| 505 |
8 |
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|a Viewing Your Quality ScoreLanding Page Quality: Making Your Pages Relevant; Estimating Your First Page Bid; Understanding the Display Network Quality Score; Creating Highly Relevant Ad Groups; What to Do if Your Quality Score Drops; Quality Score FAQs; Best Practices for Optimizing Quality Scores; Chapter 8: Beyond Text: Image, Video, and Mobile Ads; Beyond the Desktop: Creating Mobile Ads; Beyond Static Text: Creating Rich Media Ads; Using Google's Display Ad Builder; Best Practices for Employing Image, Video, and Mobile Ads; Chapter 9: Understanding the Display Network.
|
| 505 |
8 |
|
|a What Is the Display Network?Creating a Successful Display Network Campaign; Smart Pricing: Measure Success with Cost Per Conversion; Learning How the Display Network Is Performing for You; Managed Placements: Choosing Which Display Sites Show Your Ads; Best Practices for the Display Network; Chapter 10: Advanced Display Network Techniques; Enhancing Your Display Campaigns; Setting Different Bids by Demographics; Remarketing; Topic and Interest Targeting; Creating Scenarios to Understand and Reach Your Target Audience; Write Effective Display Ads.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Internet advertising.
|0 http://id.loc.gov/authorities/subjects/sh94006992
|
| 650 |
|
0 |
|a Telecommunication
|x Terminology.
|
| 630 |
0 |
7 |
|a Google.
|2 fast
|0 http://id.worldcat.org/fast/fst01398583
|0 http://id.worldcat.org/fast/1776064
|
| 630 |
0 |
7 |
|a Google AdWords.
|2 fast
|0 http://id.worldcat.org/fast/fst01783173
|0 http://id.worldcat.org/fast/1783173
|
| 650 |
|
7 |
|a Internet advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00977220
|
| 650 |
|
7 |
|a Web search engines.
|2 fast
|0 http://id.worldcat.org/fast/fst01173234
|
| 776 |
0 |
8 |
|i Print version:
|a Geddes, Brad
|t Advanced Google AdWords
|d Hoboken : John Wiley & Sons, c2012
|z 9781118194508
|
| 856 |
4 |
0 |
|u http://ebookcentral.proquest.com/lib/uchicago/detail.action?docID=821867
|y ProQuest Ebook Central
|x 1
|z Licensed for 1 User at a time
|
| 901 |
|
|
|a YBPebook
|
| 903 |
|
|
|a HeVa
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|a eresource
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| 928 |
|
|
|t Library of Congress classification
|a HF6146.I58 G43 2012
|l Online
|c UC-FullText
|n Licensed for 1 User at a time
|u http://ebookcentral.proquest.com/lib/uchicago/detail.action?docID=821867
|z ProQuest Ebook Central
|g ebooks
|i 6733771
|
