Branded component strategies : ingredient branding in B2B markets /

Branded component strategies : ingredient branding in B2B markets /

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Bibliographic Details
Author / Creator:Worm, Stefan.
Imprint:Wiesbaden : Gabler Research, c2012.
Description:1 online resource (xx, 224 p.)
Language:English
Subject:
Branding (Marketing)
Industrial marketing.
Branding (Marketing)
Industrial marketing.
Format: E-Resource Dissertations Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8872243
Hidden Bibliographic Details
ISBN:9783834964533 (electronic bk.)
3834964530 (electronic bk.)
9783834919199
Notes:Diss.--University of Kaiserslautern, 2009.
Includes bibliographical references (p. [203]-224).

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