Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer /

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer /

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Bibliographic Details
Author / Creator:Meister, Sandra.
Imprint:Wiesbaden : Springer Gabler, c2012.
Description:1 online resource (xxiii, 292 p.)
Language:English
Subject:
Consumer behavior.
Marketing -- Technological innovations.
Social media.
Consumer behavior.
Marketing -- Technological innovations.
Social media.
Format: E-Resource Dissertations Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8873662
Hidden Bibliographic Details
ISBN:9783834940551 (electronic bk.)
3834940550 (electronic bk.)
9783834940544
Notes:Diss.-- Helmut Schmidt University, 2012.
Includes bibliographical references.

MARC

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245 1 0 |a Brand communities for fast moving consumer goods :  |b an empirical study of members' behavior and the economic relevance for the marketer /  |c Sandra Meister ; Foreword by Claudia Fantapié Altobelli. 
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300 |a 1 online resource (xxiii, 292 p.) 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
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502 |a Diss.-- Helmut Schmidt University, 2012. 
504 |a Includes bibliographical references. 
505 0 0 |t Introduction --  |t Theoretical Foundations and Literature Review --  |t Framework of the Study --  |t Empirical Study --  |t Conclusion. 
650 0 |a Consumer behavior.  |0 http://id.loc.gov/authorities/subjects/sh87006429 
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