Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer /
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| Author / Creator: | Meister, Sandra. |
|---|---|
| Imprint: | Wiesbaden : Springer Gabler, c2012. |
| Description: | 1 online resource (xxiii, 292 p.) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Dissertations Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8873662 |