The anonymous elect : market research through online access panels /

The anonymous elect : market research through online access panels /

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Bibliographic Details
Author / Creator:	Postoaca, Andrei.
Imprint:	Berlin : Springer, 2006.
Description:	1 online resource (x, 157 p.) : ill.
Language:	English
Subject:	Marketing research -- Computer network resources. Market surveys -- Computer network resources. Online databases. Internet. Internet. Marketing research -- Computer network resources. Online databases.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8879490

Hidden Bibliographic Details
ISBN:	9783540290308 3540290303 6610461309 (electronic bk.) 354029029X (cloth) 9783540290292 (cloth) 9786610461301 (electronic bk.)
Notes:	Practice-oriented. Includes bibliographical references (p. [129]-131). Description based on print version record.
Summary:	Asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more.
Other form:	Print version: Postoaca, Andrei. Anonymous elect. Berlin : Springer, 2006 354029029X 9783540290292

Table of Contents:

Preliminaries; Table of Contents; Introduction; To Panel or Not to Panel; Bottling Communication; Launching the Bottle; Finding the Bottle; Conclusions; References; Appendices.