Transitioned media : a turning point into the digital realm /

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Bibliographic Details
Imprint:	New York : Springer, c2010.
Description:	1 online resource (xix, 165 p.) : ill.
Language:	English
Series:	The economics of information, communication and entertainment : the impacts of digital technology in the 21st century, 1868-0461 Economics of information, communication and entertainment.
Subject:	Digital media -- Social aspects. Digital media -- Social aspects.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8894689

Hidden Bibliographic Details
Other authors / contributors:	Einav, Gali.
ISBN:	9781441960993 (electronic bk.) 1441960996 (electronic bk.) 9781441960986 (print) 1441960988 (print)
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. "Transitioned Media" brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technolog.
Other form:	Print version: Transitioned media. New York : Springer, c2010 9781441960986

Table of Contents:

Introduction: the end of media as we know it? / Gali Einav
Partt 1. The changing world of advertising and consumer behavior: TV for the twenty-first century: the video ad model in transition / Adam Gerber and Rick Mandler
Branded entertainment: how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust
The evolution of cross-platform media use in the United States: insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp
Part 2. The changing face of traditional media: the news business case study: We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick
Mobile social networking and the news / Laura Forlano
Parsing the online ecosystem: journalism, media, and the blogosphere / John Kelly
Part 3. Media reinvented: case studies of transitioning into a digital age: The transition to digital TV: a case study of HDTV / John Carey
The fat lady still sings: bringing music into the digital age / Lydia Loizides
How cinema is digital / Kristen M. Daly
Thumb wars: body and mind in video games / Liel Leibovitz.

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