Rechtliche Grenzen des Brand Placement : Eine wirtschafts- und rechtswissenschaftliche Analyse von Markenplatzierungen im nicht-werblichen Fernsehprogramm /
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Author / Creator: | Reich, Bettina. |
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Imprint: | Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013. |
Description: | 1 online resource. |
Language: | German |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8910472 |
Other authors / contributors: | SpringerLink (Online service) |
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ISBN: | 9783834943637 |
Other form: | Printed edition: 9783834943620 |
Standard no.: | 10.1007/978-3-8349-4363-7 |
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