Trust, social relations and engagement : understanding customer behaviour on the Web /

Trust, social relations and engagement : understanding customer behaviour on the Web /

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Bibliographic Details
Author / Creator:	Padua, Donatella.
Imprint:	Basingstoke, Hampshire : Palgrave Macmillan, 2012.
Description:	xxvii, 231 p. : ill. ; 23 cm.
Language:	English
Subject:	Relationship marketing. Internet marketing. Business enterprises -- Valuation. Customer relations. Consumer behavior. Business enterprises -- Valuation. Consumer behavior. Customer relations. Internet marketing. Relationship marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8926823

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ISBN:	9780230391246 0230391249
Notes:	Includes bibliographical references (p. 208-222) and index.
Summary:	"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.

Description
Summary:	Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
Physical Description:	xxvii, 231 p. : ill. ; 23 cm.
Bibliography:	Includes bibliographical references (p. 208-222) and index.
ISBN:	9780230391246 0230391249