Trust, social relations and engagement : understanding customer behaviour on the Web /

Trust, social relations and engagement : understanding customer behaviour on the Web /

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Bibliographic Details
Author / Creator:	Padua, Donatella.
Imprint:	Basingstoke, Hampshire : Palgrave Macmillan, 2012.
Description:	xxvii, 231 p. : ill. ; 23 cm.
Language:	English
Subject:	Relationship marketing. Internet marketing. Business enterprises -- Valuation. Customer relations. Consumer behavior. Business enterprises -- Valuation. Consumer behavior. Customer relations. Internet marketing. Relationship marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8926823

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ISBN:	9780230391246 0230391249
Notes:	Includes bibliographical references (p. 208-222) and index.
Summary:	"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.

Table of Contents:

List of Tables
List of Figures
Foreword
Acknowledgements
Introduction
Part I. The Internet Age
Society in the Internet Age
Forms of Aggregation on the Web: Social Networks and Communities
New Models of Social Intelligence
The Internet Organizational Realm
Part II. Trust And Engagement
Digital Society and Trust
Value for Engagement
Value Creation on the Web: a Vision
Part III. How To Generate Engagement Via Building Trust
The Value for Engagement Model
Value for Engagement Mapping: a Case Study
Conclusion