Predictive analytics : the power to predict who will click, buy, lie, or die /
Author / Creator: | Siegel, Eric. |
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Imprint: | Hoboken, N.J. : Wiley, c2013. |
Description: | xvii, 302 p., [16] p. of plates : ill. (some col.) ; 24 cm. |
Language: | English |
Subject: | |
Format: | E-Resource Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9031107 |
Summary: | "Mesmerizing & fascinating..." -- The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you''re going to click, buy, lie, or die. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it -- or consumed by it -- get a handle on the power of Predictive Analytics . |
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Physical Description: | xvii, 302 p., [16] p. of plates : ill. (some col.) ; 24 cm. |
Bibliography: | Includes bibliographical references (p. 228-289) and index. |
ISBN: | 9781118356852 1118356853 |