9 brand shaastras : nine successful brand strategies to build winning brands /

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Bibliographic Details
Author / Creator:	Kapoor, Jagdeep, 1960-
Edition:	2nd ed.
Imprint:	New Delhi ; Thousand Oaks, Calif. : Response Books, c2009.
Description:	xiii, 91 p. : ill. ; 20 cm.
Language:	English
Subject:	Brand name products -- Management. Branding (Marketing) Customer relations. Brand name products -- Management. Branding (Marketing) Customer relations.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9037500

Hidden Bibliographic Details
Varying Form of Title:	Nine brand shaastras
ISBN:	9788132102298 (pbk.) 8132102290 (pbk.)
Notes:	Includes bibliographical references. committed to retain 20170930 20421213 HathiTrust
Other form:	Online version: Kapoor, Jagdeep, 1960- 9 brand shaastras. 2nd ed. New Delhi ; Thousand Oaks, Calif. : Response Books, c2009

Table of Contents:

The Nine Brand Shaastras
The Need Shaastra: Brand Category Growth Strategy
The Seed Shaastra: Brand Idea Growth Strategy
The Heed Shaastra: Brand Awareness Growth Strategy
The Deed Shaastra: Brand Trials Growth Strategy
The Feed Shaastra: Brand Repeats Growth Strategy
The Speed Shaastra: Brand Sales Growth Strategy
The Creed Shaastra: Brand Trust Growth Strategy
The Breed Shaastra: Brand Market Share Growth Strategy
The Exceed Shaastra: Brand Profit Growth Strategy