Dang dai Hua yu dian ying pin pai gou jian yu chuan bo = The construction and communication of Chinese cinema branding /

Dang dai Hua yu dian ying pin pai gou jian yu chuan bo = The construction and communication of Chinese cinema branding /

当代华语电影品牌构建与传播 = The construction and communication of Chinese cinema branding /

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Bibliographic Details
Author / Creator:	Shen, Lu, 1978- author. 沈鲁, 1978- author.
Edition:	Di 1 ban. 第1版.
Imprint:	Nanchang : Jiangxi ren min chu ban she, 2012. 南昌 : 江西人民出版社, 2012.
Description:	4, 3, 289 pages : illustrations ; 24 cm.
Language:	Chinese
Subject:	Motion pictures -- China. Motion pictures -- China -- Hong Kong. Motion pictures, Chinese. Motion pictures -- Production and direction -- China. Motion pictures -- China -- Marketing. Motion picture industry -- China. Motion picture industry. Motion pictures. Motion pictures, Chinese. Motion pictures -- Marketing. Motion pictures -- Production and direction. China. China -- Hong Kong.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9038348

Hidden Bibliographic Details
Varying Form of Title:	Construction and communication of Chinese cinema branding
Other authors / contributors:	Jiang, Dan, 1979- author. Jiang, Na, 1982- author. 姜丹, 1979- author. 姜娜, 1982- author.
ISBN:	9787210055174 7210055177
Notes:	Includes bibliographical references (pages 215-227).
Summary:	本书就华语电影品牌的定位、策划、生产、营销、传播等问题进行了阐述了与探讨, 并就品牌如何打造作了较深入的研究. 全书分别论述了作为电影理论研究视角的华语电影品牌和作为文化创意产业核心屋的华语电影品牌, 华语电影品牌的策划与生产、定位与营销、衍生与增值、导演品牌、明星品牌等.

Regenstein, 5th Floor Bookstacks, East Asian/CJK

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Holdings details from Regenstein, 5th Floor Bookstacks, East Asian/CJK
Call Number:	PN1993.5.C4 S546 2012
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian