Analyzing decision making : metric conjoint analysis /

Analyzing decision making : metric conjoint analysis /

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Bibliographic Details
Author / Creator:	Louviere, Jordan J.
Imprint:	Newbury Park : Sage Publications, [c1988]
Description:	95 p. ; 22 cm.
Language:	English
Series:	Sage university papers. Quantitative applications in the social sciences ; 67 Quantitative applications in the social sciences no. 67.
Subject:	Consumer behavior -- Mathematical models Decision making -- Mathematical models Conjoint analysis (Marketing) Consumer behavior -- Mathematical models. Decision making -- Mathematical models.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/904515

Hidden Bibliographic Details
ISBN:	0803927576
Notes:	Bibliography: p. 89-94.

Description
Summary:	Presents new survey instruments which can be used to elicit information from respondents about preferences. He also chooses samples, collects data, and analyzes it to contruct somthing akin to demand equations.
Physical Description:	95 p. ; 22 cm.
Bibliography:	Bibliography: p. 89-94.
ISBN:	0803927576