Advertising as culture /

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Bibliographic Details
Imprint:	Bristol, UK ; Chicago, USA : Intellect, Limited, 2013.
Description:	vi, 229 p. : ill. (some col.) ; 23 cm
Language:	English
Subject:	Advertising -- Social aspects. Popular culture. Mass media and culture. Advertising -- Social aspects. Mass media and culture. Popular culture.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9124385

Hidden Bibliographic Details
Other authors / contributors:	Wharton, Chris.
ISBN:	9781841506142 1841506141
Notes:	Includes bibliographical references and index.

Table of Contents:

Acknowledgement
Introduction - advertising and culture
Chapter 1. Advertising - a way of life
Chapter 2. Advertising research
Chapter 3. Spreads like butter - culture and advertising
Chapter 4. Handbags and gladrags - the rise and rise of accessories in fashion and advertising
Chapter 5. Music and advertising - a happy marriage?
Chapter 6. The cultural economy of death - advertising and popular music
Chapter 7. Art and advertising - circa 1880 to the present
Chapter 8. On-line digi-ads
Chapter 9. Selling politics - the political economy of political advertising
Chapter 10. Media and advertising - the interests of citizens and consumers
Contributor details
Index

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