Getting started with business analytics : insightful decision-making /
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| Author / Creator: | Hardoon, David Roi. |
|---|---|
| Imprint: | Boca Raton, FL : CRC Press, [2013] |
| Description: | xiv, 176 pages : illustrations ; 26 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9129817 |
Table of Contents:
- Foreword
- Preface
- Acknowledgments
- I. Introduction to Business Analytics
- 1. The Paradigm Shift
- 1.1. From Data to Insight
- 1.2. From Business Intelligence to Business Analytics
- 1.3. Levels of "Intelligence"
- 2. The Business Analytics Cycle
- 2.2. Objective
- 2.2. Data
- 2.3. Analytic Tools and Methods
- 2.4. Implementation
- 2.5. Guiding Questions
- 2.6. Requirements for Integrating Business Analytics
- 2.7. Common Questions
- II. Date Mining and Data Analytics
- 3. Date Mining in a Nutshell
- 3.2. What Is Data Mining?
- 3.2. Predictive Analytics
- 3.3. Forecasting
- 3.4. Optimization
- 3.5. Simulation
- 4. From Date Mining to Data Analytics
- 4.1. Network Analytics
- 4.2. Text Analytics
- III. Business Analytics
- 5. Customer Analytics
- 5.1. "Know Thy Customer"
- 5.2. Targeting Customers
- 5.3. Project Suggestions
- 6. Social Analytics
- 6.1. Customer Satisfaction
- 6.2. Mining Online Buzz
- 6.3. Project Suggestions
- 7. Operational Analytics
- 7.1. Inventory Management
- 7.2. Marketing Optimization
- 7.3. Predictive Maintenance
- 7.4. Human Resources & Workforce Management
- 7.5. Project Suggestions
- Epilogue
- Bibliography
- Index
