Social media and strategic communications /

Social media and strategic communications /

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Bibliographic Details
Imprint:Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Description:xxv, 238 pages : ill. ; 23 cm
Language:English
Subject:
Internet marketing.
Internet advertising.
Public relations.
Social media.
Internet -- Social aspects.
Internet advertising.
Internet marketing.
Internet -- Social aspects.
Public relations.
Social media.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9136381
Hidden Bibliographic Details
Other authors / contributors:Noor Al-Deen, Hana S.
Hendricks, John Allen.
ISBN:9781137287045 (hardback)
1137287047 (hardback)
Notes:Includes bibliographical references and index.
Summary:"Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public"--

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