Polls & surveys : understanding what they tell us /

Polls & surveys : understanding what they tell us /

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Bibliographic Details
Author / Creator:	Bradburn, Norman M.
Edition:	1st ed.
Imprint:	San Francisco : Jossey-Bass, 1988.
Description:	xx, 249 p. ; 24 cm.
Language:	English
Series:	A Joint publication in the Jossey-Bass social and behavioral science series & the Jossey-Bass public administration series Jossey-Bass social and behavioral science series Jossey-Bass public administration series.
Subject:	Public opinion polls Public opinion polls.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/913665

Hidden Bibliographic Details
Other title:	Polls and surveys.
Other authors / contributors:	Sudman, Seymour.
ISBN:	1555420982 (alk. paper)
Notes:	Includes index. Bibliography: p. 237-242.

Table of Contents:

1. Polling the Public: Purpose and Process
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
Glossary
References
Index