Research quality : new challenges and ARF initiatives : an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, September 15-16, 1986 : transcript proceedings.
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| Meeting name: | Advertising Research Foundation Research Quality Workshop (4th : 1986 : New York, N.Y.) |
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| Imprint: | New York, NY (3 E. 54th St., New York 10022-3180) : The Foundation, c1986. |
| Description: | 182 p. : ill. ; 28 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/927894 |
| Item Description: | "Fourth Annual Advertising Researach Quality Workshop"--Cover. |
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| Physical Description: | 182 p. : ill. ; 28 cm. |
| Bibliography: | Bibliography: p. 176. |