Advertising law : marketing law and commercial freedom of expression /
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| Author / Creator: | Heide-Jørgensen, Caroline, author. |
|---|---|
| Edition: | 1. edition. |
| Imprint: | Copenhagen, Denmark : DJØF Publishing, [2013] ©2013 |
| Description: | 565 pages ; 24 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9327743 |
Table of Contents:
- Advertising law and commercial freedom of expression. The subject
- The general principles of advertising law
- Commercial freedom of expression
- The challenge to the regulation of advertising from commercial freedom of expression : general principles
- Misleading advertising : commercial freedom of expression and consumers
- Comparative, unfair and disparaging advertising : commercial freedom of expression and competitors
- Commercial freedom of expression and the public interest
- Cross-border aspects : the internet and the free movement of advertising
- Should commercial expression be covered by protection of freedom of expression?
