Market-share analysis : evaluating competitive marketing effectiveness /

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Bibliographic Details
Author / Creator:Cooper, Lee G.
Imprint:Boston : Kluwer Academic Publishers, c1988.
Description:xv, 279 p. : ill. ; 24 cm.
Language:English
Series:International series in quantitative marketing
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/957132
Hidden Bibliographic Details
Other authors / contributors:Nakanishi, Masao, 1936-
ISBN:0898382785
Notes:Includes index.
Bibliography: p. 265-272.

MARC

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