Generation Y : shopping and entertainment in the digital age /
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| Author / Creator: | Lachman, M. Leanne. |
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| Imprint: | Washington, DC : Urban Land Institute, c2013. |
| Description: | v, 30 p. : ill. ; 27 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9804946 |
| Summary: | Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders. |
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| Item Description: | Title from cover. |
| Physical Description: | v, 30 p. : ill. ; 27 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 0874202795 9780874202793 |
