Multinationals and global consumers : tension, potential and competition /

Multinationals and global consumers : tension, potential and competition /

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Bibliographic Details
Imprint:	New York, NY : Palgrave Macmillan, 2013.
Description:	xvii, 263 pages ; 23 cm.
Language:	English
Series:	AIB Southeast Asia series AIB Southeast Asia series.
Subject:	International business enterprises -- Management. Marketing. Consumer behavior. Consumer behavior. International business enterprises -- Management. Marketing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9858055

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Other authors / contributors:	Chan, Tsang-sing, 1950- editor of compilation. Cui, Geng, editor of compilation.
ISBN:	9781137307286 (hardcover) 1137307285 (hardcover)
Notes:	Includes bibliographical references and index.

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Call Number:	HD62.4 .M856 2013
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian