Managing a Chinese partner : insights from global companies /
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| Author / Creator: | Chong, Lub Bun, author. |
|---|---|
| Imprint: | Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013. |
| Description: | xii, 273 pages ; 23 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9896652 |
Table of Contents:
- Acknowledgements
- Note to Reader
- Prologue
- 1. The Case for Laying the Cornerstones
- 2. Danone's Bitter Split-Up with Hangzhou Wahaha
- Passion: glassmaking to food and beverage
- First stirrings of new consumer societies
- Stuff of dreams and the long march into China
- Beyond localization and value chain
- The eight billion dollar man
- With or without Danone
- Zong Qinghou's grievances
- Spirit of the joint venture
- Similar fate in fresh dairy products
- Thin line between risks and rewards
- 3. Nestle's Nurturing Care of Totole
- From feeding infants to combat rations
- Serving the full spread and more
- Roots in China
- Did someone say "commitment to China"?
- The ground-breaking Mr Rong
- Gauging Totole's performance
- Leading only because of responsibility
- "Totole, Better Life"
- 4. Coca-Cola's Long Courtship of COFCO
- A beverage and the American way of life
- Coming of age in 137 countries
- China: all it took was patience
- COFCO: born in the year of the People's Republic
- Birth of a food and beverage flagship company
- Aspiration: branded foods market leader
- Getting value for money
- The big one that slipped away
- The food and beverage flagship company 10 years on
- To the next 100 glorious years
- 5. SABMiller's Leap of Faith with China Resources
- Forged from the 10 plagues
- China Resources: born out of a war effort
- Let the Great Beer Chase begin
- Raising the stakes in the Great Beer Chase
- Great Beer Chase over: China No. 1 and world No. 1
- It takes two to clap
- Curious case: a Coca-Cola bottler's beer adventures in China
- 6. Lonely Journey of an Ice Cream Peddler in China
- Still trailing after more than a decade
- No competitive edge in low price ice cream
- A tale of two cities (or countries)
- Choice and consequence
- 7. Catering to Every Palate in China (...almost)
- Old friend and new friend
- Ambitions: global brand and instant noodle
- Sichuan and Shanghai: a thousand miles apart
- Product differentiation: palate segmentation
- An accretive notional merger
- 8. Three Steps to Laying the Cornerstones
- Epilogue
- Appendix 1.
- Notes
- Bibliography
- Index
