The business of creativity : toward an anthropology of worth /
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| Author / Creator: | Moeran, Brian, 1944- |
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| Imprint: | Walnut Creek, CA : Left Coast Press, [2014] |
| Description: | 1 online resource. |
| Language: | English |
| Series: | Anthropology and business ; 1 |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9915178 |
| Summary: | How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be OCycreativeOCO? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth." |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781611329131 1611329132 9781611329117 1611329116 9781611329124 1611329124 |