Tourism and social marketing /
Author / Creator: | Hall, Colin Michael, 1961- author. |
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Imprint: | Abingdon, Oxon : Routledge, 2014. |
Description: | 1 online resource. |
Language: | English |
Series: | Routledge international series in tourism, business and management Routledge international series in tourism, business and management. |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9953285 |
Summary: | Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. |
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Physical Description: | 1 online resource. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781136989278 1136989277 9780415576659 0415576652 9780415576666 0415576660 |