Television audiences across the world : deconstructing the ratings machine /
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| Imprint: | Houndsmills, Basingstoke : Palgrave Macmillan, [2014]. |
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| Description: | xiv, 274 pages : illustrations ; 23 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/9984292 |
Table of Contents:
- List of Tables and Figures
- Acknowledgements
- Notes on Contributors
- Deconstructing the Ratings Machine: An Introduction
- The rise of the people(meter)
- Critical approaches to ratings
- A sociology of quantification
- Procedural truth and substantial truth
- Time-bound truths
- The guarantors of trust
- Qualifying to quantify
- Qualifying by compromise
- Joint and competitive interests
- Trade and politics
- Audience ratings and globalization: the new faces of the national public
- Part I. Inventing Measurement
- 1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980
- What does it mean to 'measure' audiences?
- Origins of television audience research in Britain, 1936-1955
- The BBC-ITV audience measurement controversy, 1955-1975
- Compromises and performances: audience research after 1975
- 2. Still the British Model? The BARB versus Nielsen
- The BARB structure
- The new BARB panel - consensus threatened
- 'All a twitter' over ITV
- The US structure
- Conclusion
- 3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010
- Audiences and policy
- Scholarly work on Canadian audiences
- The audience massage model
- 'CanCon' regulations
- CBC-TV KPIs
- Citizens as audience
- Conclusion
- 4. The Monopoly that Won't Divide: France's Médiamétrie
- From administrative service to commercial monopoly
- The 'neutral' organization
- The 'neutral' machine
- The 'neutrally' observed and observing subject
- Conclusion
- 5. Pioneering the Peoplemeter: German Public Service
- A short outline of the German television landscape
- Early audience measurement for public broadcasters
- The first 'peoplemeter'
- Involving private broadcasters in television audience measurement
- Increased measurement panel
- Conclusion
- Part II. Appropriating Audience Figures
- 6. Power Games: Audience Measurement as a Mediation between Actors in India
- Industry measurement of audiences and the academy
- The societal influence of audience measurement systems: the debate
- Marketplace critiques of existing audience measurement
- The defence in the marketplace
- The power struggle in the marketplace
- The marketplace and the state
- The voices heard and the voices ignored
- The end of an era?
- 7. Imagining Audiences in Brazil: Class, 'Race' and Gender
- Television in Brazil: early start, slow development
- The emergent field of audience research
- Ibope and the social scale controversy: revenue and 'race' biases
- Interrogating class, sex and age
- Television audience research, women and consumerism: gendering the audience
- Further research: on the workings of specific transnational constructs of television audiences
- 8. From Referee to Scapegoat, but Still Referee: Auditel in Italy
- The necessary referee: Auditel arrives
- Technical use: pars destruens and pars construens
- Public use: the apocalyptics and the integrated
- 9. Domestication of Anglo-Saxon Conventions and Practices in Australia
- Establishing the convention
- Distortions in audience measurement
- Challenges to the convention: from sampling to (apparent) census
- Conclusion
- 10. Market Requirements and Political Challenges: Russia between Two Worlds
- The Russian TV industry and market
- 1992-1999: from the first measurement system to the first TAM tender
- The second TAM tender (2003-2004)
- The current measurement system
- Conclusion
- Part III. Confronting Changes
- 11. The Role of Ratings in Scheduling: Commercial Logics in Irish Public Television
- RTÉ: public but also commercial service
- Organizational 'reform'
- Defining the audience
- Redefining service
- 12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the United States
- The introduction of the Nielsen local peoplemeter
- The introduction of the Arbitron portable peoplemeter
- The unsettled law and policy of audience measurement
- Questioning the speech status of audience ratings
- Toward a definitive speech status for audience ratings
- Conclusion
- 13. Challenges of Digital Innovations: A Set-Top Box Based Approach
- A multifaceted mass-media instrument
- The Belgian peoplemeter approach
- Reluctance towards innovation
- Tracking on-demand and time-shifted viewing
- Using accurate set-top box generated data
- Reconfiguring the value chain of audience measurement
- Conclusions
- 14. Thickening Behavioural Data: New Uses of Ratings for Social Sciences
- Audience measurement data - the real versus the constructed
- Thickening behavioural data
- Reading the longitudinal (time)
- Reading the social (space)
- The outcome of thickening
- Thickening as a key to closed territories of human action
- Bibliography
