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140522s2014 njua ob 001 0 eng d |
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|a 9781400850020 (electronic bk.)
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|a 1400850029 (electronic bk.)
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|z 9780691153391 (alk. paper)
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|z 0691153396 (alk. paper)
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|b .P57 2014
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| 100 |
1 |
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|a Piskorski, Mikołaj Jan,
|e author.
|0 http://id.loc.gov/authorities/names/no2011003521
|1 http://viaf.org/viaf/163770600
|
| 245 |
1 |
2 |
|a A social strategy :
|b how we profit from social media /
|c Mikołaj Jan Piskorski.
|
| 264 |
|
1 |
|a Princeton, New Jersey :
|b Princeton University Press,
|c [2014]
|
| 300 |
|
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|a 1 online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|0 http://id.loc.gov/vocabulary/contentTypes/txt
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|a computer
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|a online resource
|b cr
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
|
| 588 |
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|a Description based on print version record.
|
| 650 |
|
0 |
|a Internet marketing.
|0 http://id.loc.gov/authorities/subjects/sh2005004726
|
| 650 |
|
0 |
|a Social media
|x Economic aspects.
|0 http://id.loc.gov/authorities/subjects/sh2010113589
|
| 650 |
|
0 |
|a Online social networks
|x Economic aspects.
|
| 650 |
|
7 |
|a Internet marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst00977272
|
| 650 |
|
7 |
|a Social media
|x Economic aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst01767769
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|c Original
|z 9780691153391
|z 0691153396
|w (DLC) 2013035547
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|t Library of Congress classification
|a HF5415.1265 .P57 2014
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