A social strategy : how we profit from social media /

A social strategy : how we profit from social media /

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Bibliographic Details
Author / Creator:	Piskorski, Mikołaj Jan, author.
Imprint:	Princeton, New Jersey : Princeton University Press, [2014]
Description:	1 online resource.
Language:	English
Subject:	Internet marketing. Social media -- Economic aspects. Online social networks -- Economic aspects. Internet marketing. Social media -- Economic aspects.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9984970

Hidden Bibliographic Details
ISBN:	9781400850020 (electronic bk.) 1400850029 (electronic bk.) 9780691153391 (alk. paper) 0691153396 (alk. paper)
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 9780691153391 0691153396

Table of Contents:

The arc of the book
Social failures and social solutions
"Meet" platforms : eHarmony and Okcupid
"Meet" platform : Twitter
"Friend" platforms : Facebook and mixi
"Meet" and "friend" platforms : LinkedIn & Friendster
"Meet" and "friend" platform : MySpace
Social strategies
Low-cost "friend" social strategy at Zynga
Low-cost "meet" social strategy at Yelp
Social strategy at American Express
Social strategy at Nike
Building social strategy at XCard and Harvard Business Review
Conclusions.