Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System.

Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System.

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Bibliographic Details
Author / Creator:Kotler, Philip.
Imprint:Hoboken : Wiley, 2008.
Description:1 online resource (578 pages)
Language:English
Subject:
Medical care -- Marketing.
United States.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10000723
Hidden Bibliographic Details
Other authors / contributors:Shalowitz, Joel.
Stevens, Robert J.
ISBN:9780470249093 92 (NL)
Notes:Description based upon print version of record.
Other form:Print version: Kotler, Philip Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System Hoboken : Wiley,c2008 9780787984960

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