Global sport marketing : contemporary issues and practice /

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Bibliographic Details
Imprint:	Milton Park, Abingdon, Oxon ; New York : Routledge, 2012.
Description:	1 online resource.
Language:	English
Series:	Routledge research in sport business and management Routledge research in sport business and management.
Subject:	Sports -- Marketing -- Cross-cultural studies. Sports and globalization -- Cross-cultural studies. Sports -- Economic aspects -- Cross-cultural studies. Sports and globalization. Sports -- Economic aspects. Sports -- Marketing. Cross-cultural studies.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10024977

Hidden Bibliographic Details
Other authors / contributors:	Desbordes, Michel. Richelieu, André.
ISBN:	9780203126462 (electronic bk.) 0203126467 (electronic bk.) 9781136456213 (electronic bk.) 113645621X (electronic bk.) 9780415507202 0415507200
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Print version: Global sport marketing. Milton Park, Abingdon, Oxon ; New York : Routledge, 2012 9780415507202
Standard no.:	9786613686886

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