| Summary: | This book is divided into thirteen key sections : new innovation ; innovation premium ; how innovation is changing ; innovation techniques ; research models ; innovative capability ; collaborations and partnerships ; ready for market ; competitive position ; early stage ventures ; IP fit for purpose ; world rights / international reach ; innovation finance. Designed as a practical guide to the effective management of ideas and knowledge, The Innovation Handbook is for leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, design, technology, brands, intellectual property, finance, marketing and management, it discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. --from back cover.
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