Policy and marketing strategies for digital media /

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Bibliographic Details
Imprint:	New York : Routledge, Taylor & Francis Group, 2014.
Description:	1 online resource.
Language:	English
Series:	Routledge studies in new media and cyberculture ; 19 Routledge studies in new media and cyberculture ; 19.
Subject:	Telecommunication policy. Telecommunication -- Marketing. Mass media -- Technological innovations. Digital media. Digital media. Mass media -- Technological innovations. Telecommunication -- Marketing. Telecommunication policy.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10089502

Hidden Bibliographic Details
Other authors / contributors:	Liu, Yu-li, 1957- Picard, Robert G.
ISBN:	131774411X (electronic bk.) 9781317744115 (electronic bk.) 9780415747714 (hbk : alk. paper) 0415747716 (hbk : alk. paper)
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 9780415747714 0415747716

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