Marketing strategies for the new Europe : a North American perspective for 1992 /

Marketing strategies for the new Europe : a North American perspective for 1992 /

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Bibliographic Details
Author / Creator:	Ryans, John K.
Imprint:	Chicago, IL : American Marketing Association, c1990.
Description:	xvi, 202 p. : ill. ; 24 cm.
Language:	English
Subject:	Corporations, American -- European Economic Community countries. Commerce. Corporations, American. European Economic Community countries -- Commerce -- United States. United States -- Commerce -- European Economic Community countries. Europe -- European Economic Community countries. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1009528

Hidden Bibliographic Details
Other authors / contributors:	Rau, Pradeep A.
ISBN:	0877572038
Notes:	Includes bibliographical references (p. 193-202).

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Call Number:	HF3092.8.R930 1990
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian