The Oxford handbook of corporate reputation /

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Bibliographic Details
Imprint:	Oxford : Oxford University Press, 2012.
Description:	1 online resource (xx, 502 p.) : ill.
Language:	English
Series:	Oxford handbooks online
Subject:	Corporate image. Communication in management. Corporations -- Public relations. Public relations.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/10097727

Hidden Bibliographic Details
Varying Form of Title:	Corporate reputation
Other authors / contributors:	Barnett, Michael L. Pollock, Timothy G.
ISBN:	9780191750380 (ebook) : No price
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value.
Other form:	Print version 9780199596706

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