1927-1937 Nian min ying bao ye jing ying yan jiu : yi "Shen bao" "Xin wen bao" wei kao cha zhong xin /

1927-1937年民营报业经营研究 : 以《申报》《新闻报》为考察中心 /
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Bibliographic Details
Author / Creator:Zhang, Liqin, 1969- author.
张立勤, 1969- author.
Edition:Di 1 ban.
第1版.
Imprint:Hangzhou : Zhejiang gong shang da xue chu ban she, 2014
杭州 : 浙江工商大学出版社, 2014
Description:2, 2, 269 pages : illustrations ; 24 cm.
Language:Chinese
Series:Dang dai Zhejiang xue shu wen ku
当代浙江学术文库
Dang dai Zhejiang xue shu wen ku.
当代浙江学术文库.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/10102044
Hidden Bibliographic Details
Varying Form of Title:Yi "Shen bao" "Xin wen bao" wei kao cha zhong xin
以《申报》《新闻报》为考察中心
ISBN:9787517804710
7517804715
Notes:Includes bibliographical references (pages 259-267).
Summary:Summary in vernacular field only.
本书以1927-1937年的《申报》、《新闻报》为考察中心, 试图从经营体制、组织管理、广告经营和发行经营等方面呈现这一时期民营报业的经营概貌与经营特性, 着力对同期民营报业的体制转型、组织变革及其动因进行深描和探讨, 以期对当下中国报业转型实践提供现实观照的历史资源.

Regenstein, 5th Floor Bookstacks, East Asian/CJK

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Holdings details from Regenstein, 5th Floor Bookstacks, East Asian/CJK
Call Number: PN5363.Z426 2014
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian